In an organizations, clarifying purpose and connecting mission with senior leadership and its consumers is essential. Roles in brand strategy, public relations, internal communication, and corporate messaging are just several of the players creating the blueprint for the consistent and concise communication needed for an organization to achieve continuing relevance and profitability in our competitive marketplace. Join us for a discussion with alumni professionals who work with a variety of major brands, representing both consumer goods and public figures, to learn more about the different functions of this professional field.

Wednesday, February 23rd
7 – 8:30 PM ET
Click here to register

Program Host: Jaden Baum C’21 (she/her) Associate Language Strategist, maslansky + partners

Panelists:

Michael Karam C’17 (he/him) Communications Officer, The GroundTruth Project (Moderator)

David Helfenbein C'08 (he/him) Vice President, Public Relations, Burford Capital

Amber Efé Tingle GR’11 (she/her) Executive Director of Strategic Communications and Media Relations at the Data Science Institute, Columbia University in the City of New York

Program:

7:00 – 7:10 PM ET – Welcome and Introduction
7:10 – 7:40 PM ET – Panel with moderated discussion
7:40 – 7:55 PM ET – Q&A with audience
7:55 – 8:25 PM ET – Networking breakouts with speakers  

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